Loch Earn Tourism Information - About
Loch Earn Tourism Information ( LETi for short) is a group of local tourism businesses that got together in November 1994 initially to promote the retail and commercial services around Loch Earn. The group name was updated from Loch Earn Tourism Initiative to Loch Earn Tourism Information after a re-branding exercise in June 2015 reflecting a change from local promotion to digital marketing with a global reach.
Today LETi represents and promotes businesses from the communities of Balquhidder, Lochearnhead, St. Fillans and Strathyre in accommodation, hospitality, outdoor activities, shopping, therapies, tours and events
The volounteer Destination Management group aims to; attract visitors to experience and enjoy its naturally beautiful area, provide an exemplary information and hospitality service to guests and to encourage repeat visits.
LETi's website reflects these aims. The facility enables guests to look at accommodation options and choices, as well as to provide tourism information surrounding this breathtakingly beautiful part of central Scotland within the Loch Lomond and The Trossachs National Park (where Perthshire meets rural Stirling)
Loch Earn Tourism Information Logo
The LETi logo was designed by local graphic designer Ewen MacPherson who lives in Balquhidder. Ewen is best known as a singer, songwriter, instramentalist and music producer and he is firmly established in the Scottish Music scene. Ewan has collaborated with and accompanied a wide range of musicians both at home and abroad, playing guitar, banjo and mandolin.
The new LETi logo depicts a loch, road, mountain and building, suggesting the setting of member restaurants, accommodation, activities, shops and events. The group's name - Loch Earn Tourism Information - appears in a horse shoe shape below the illustration and is abbreviated as LETi above it. The i of LETi mimics the stylised symbol of Tourist Information that is recognised worldwide. The dot of the eye is drawn as a circle with four coloured segments and a white cross in the middle, emblematic of a Pictish shield suggesting history and heritage. The middle point of the circle represents LETi's location, right in the centre of Scotland. The white cross taken from the Saltire also represents the A84 and A85 roads from where the four villages - Strathyre, Balquhidder, Lochearnhead and St Fillans - stem. The four segments also denote lochs Doine, Voil, Lubnaig and Earn as well as mountains Ben Vorlich, Stuc A Chroin, Ben Sheann and Ben Ledi. Like a weather beacon or the sun, the segmented circle is a symbol of all four seasons, confirming the strapline to which the group works 'A Place For All Seasons': blue depicting winter, yellow - spring, green - summer and orange - autumn.
LETi members come from a variety of tourism businesses including accommodation, hospitlaity, events, tours, transport, holistic therapies, activities and soft furnishings. Search for individual businesses within each category or view the on-line leaflet directory of members on the home page.
AGM 2018 : Officers Elected:
Chair: Kim Proven, Briar Cottages, Lochearnhead
Treasurer: Helen Cunningham, Highland Glen Travel, Lochearnhead